There are four ways to work with me. Start where you are.
I built a staffing company from my kitchen table and sold it for eight figures. Now I help owners find the leaks and fix them. Some people need the software. Some need a team. Some need me in the room.
- Built and sold an 8-figure company
- 1,400+ affiliated recruiters worldwide at peak
- #1 international best-selling author
- Certified Leadership Coach
As featured on
Your business is a system.
If marketing creates leads but sales doesn't convert them, you don't have a lead problem.
If you make money but don't know your margins, you don't have a revenue problem.
If everything depends on you, you have a systems problem.
DNA Marketing Suite
You already know what to do. You just need the tools to do it in one place.
The Suite replaces the stack of disconnected subscriptions most owners bleed money on every month — and you get onboarding and ongoing support from my team. You are not handed a login and left alone.
- CRM and full contact database
- Email and SMS campaigns
- Funnels and landing pages
- Forms and lead capture
- Calendar and automated booking
- Sales pipelines
- Reviews and reputation management
- Social scheduling
- Workflow automation and follow-up
- AI-powered marketing tools
DNA Growth Engine
Here's the honest truth: most people who buy software never build the system. Life gets loud. The account sits there. Nothing changes.
So this is the version where we build the machine — and run the ads that fill it. Software plus infrastructure plus lead generation, one monthly number.
- Funnels and landing pages built and connected
- CRM infrastructure and database organization
- Follow-up sequences written and turned on
- Pipelines, calendars and booking automated
- Automation workflows
- Review and reputation systems
- Paid advertising managed for you
- The DNA Marketing Suite included
Ad spend is paid directly to the advertising platforms and is separate from the $1,000/month service fee.
The Visible Business Intensive
Marketing is not always the leak. It's just the leak you can see.
An outdated offer. Weak margins. No financial visibility. A sales process living in someone's head. A founder doing everything. So we don't just look at marketing — we look at the business.
Diagnose
Where are the leaks? Where is money leaving the business?
Legal & Structure
The foundation most owners skip until it hurts them.
The Numbers
Margins, acquisition cost, cash flow. CFO thinking for non-accountants.
Innovation
Your offer, your positioning, why you are the obvious choice.
Marketing
Get found. Get noticed. Get trusted. Get chosen.
The Sales Machine
Lead → conversation → client → advocate, on repeat.
Amplify
Can it grow without you sitting in every seat?
Not six weeks of notes
Four focused sprints. You pick the goals. You finish them.
We start with mindset, then strategy.
Strategy doesn't matter if the person running the business isn't ready to execute it. I run my own company on these principles, and you see the thinking in real time.
The Business Operating System
Your business doesn't need a one-time fix. The leaks move. Twelve months of continuity through the full framework, again and again.
- Continued strategic coaching
- Multiple business-growth cycles
- Accountability and implementation
- Marketing and sales strategy
- Systems and infrastructure thinking
- Leadership and productivity
- Community and continuity all year
The Ruth Dorsainville-Hulse Retreat
I took four years off after I sold my company. Bali. New Zealand. Singapore. Australia. Not because I was lucky — because I built something that didn't need me standing over it.
No ballroom. No lanyards. We work on the business and the vision in the morning, then we live the life we're building toward.
Vision
What do you want the next chapter to look like?
Business
What must change for the business to support that life?
Wealth
What does financial freedom actually mean to you?
Time
What would you do if your calendar belonged to you?
Relationships
Who do you want beside you when you get there?
Purpose
What are you ultimately building for?
Legacy
What should your success mean beyond yourself?
- When
- January–March 2027
- Where
- To be announced
- Investment
- Shared on application
Coming soon.
Start with your free online reputation assessment.
Two minutes. It shows where your business is invisible online and where the leaks are. No call. No card. Nothing to sit through.
Build the business. Then build the life around it.