Ruth Dorsainville Ruth Dorsainville Mindset · Systems · Legacy
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Work with me

There are four ways to work with me. Start where you are.

I built a staffing company from my kitchen table and sold it for eight figures. Now I help owners find the leaks and fix them. Some people need the software. Some need a team. Some need me in the room.

Ruth Dorsainville-Hulse, business growth and systems strategist
  • Built and sold an 8-figure company
  • 1,400+ affiliated recruiters worldwide at peak
  • #1 international best-selling author
  • Certified Leadership Coach

As featured on

New York Weekly
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MarketWatch
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Disrupt Magazine
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New York Weekly
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MarketWatch
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Disrupt Magazine
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Choose your path

Where does your business need you now?

Different businesses need different levels of support. Choose the level that matches where you are, and where you are going.

01 Build the engine

DNA Business Growth System

The infrastructure you need to get started

$97 / month

You have the vision. Now you need the technology and systems to bring it to life.

  • DNA CRM and business growth platform
  • Lead capture and management
  • Automated follow-up
  • Lead nurture campaigns
  • Appointment and pipeline management
  • AI-powered business tools
Best for

Business owners who have the time and willingness to implement, but need the infrastructure to do it properly.

Start for $97 / month →
02 Grow the engine

DNA Growth Accelerator

Your marketing and CRM team working for you

$1,000 / month

You focus on your business. We work the growth engine.

  • Business growth strategy call
  • Dedicated ads specialist
  • Dedicated CRM specialist
  • Lead-generation strategy and management
  • CRM setup and optimization
  • Lead nurturing and follow-up, done for you
  • Lead reactivation campaigns
  • Appointment and conversion workflows
  • Marketing-to-sales pipeline
  • Campaign monitoring and optimization
  • Growth performance tracking
  • Ongoing strategic guidance
Best for

Business owners who know they need more leads but do not have the time or team to manage the marketing, CRM and follow-up themselves.

Most popular
03 Scale the business

DNA Business Mastery Method™

A 6-week business growth intensive, or annual strategic partnership

$5,000 / 6 weeks
Or $15,000 / year

Your business has proven it can work. Now it is time to build it to scale.

  • The 7-Part Business Mastery Method™
  • Business growth map
  • Offer and leverage strategy
  • Marketing engine strategy
  • Sales conversion system
  • Customer journey map
  • Systems and automation roadmap
  • KPI and revenue dashboard
  • Strategic accountability
  • 6 weeks of focused implementation
  • Option to continue with annual support
  • Direct access to Ruth
Best for

Established entrepreneurs who are ready to scale, eliminate bottlenecks and build a business that grows without them.

04 Build the legacy

I want the life, not just the revenue.

Private strategic partnership

Apply only

Design the life the business was supposed to create.

  • Business architecture and enterprise growth
  • Strategic positioning
  • Offer portfolio and revenue optimization
  • Marketing and sales infrastructure
  • Leadership and organizational design
  • Executive recruitment
  • Systems and automation
  • Founder independence
  • Enterprise value
  • Succession and long-term strategy
  • Private strategic partnership with Ruth
Best for

Visionary CEOs who want a trusted strategic partner to help them build a business that creates value, impact and freedom.

Start here →
You do not need to do everything yourself.

You need the right strategy, the right systems and the right level of support.

Build the engine. Grow the engine. Scale the business. Build the legacy.

Ruth Dorsainville
Business Growth & Systems Strategist
Ruth Dorsainville-Hulse standing in a black suit
My philosophy

Your business is a system.

If marketing creates leads but sales doesn't convert them, you don't have a lead problem.

If you make money but don't know your margins, you don't have a revenue problem.

If everything depends on you, you have a systems problem.

Ruth Dorsainville-Hulse in a red suit
01 — I just need the software

DNA Marketing Suite

$97/month · 14 days free

You already know what to do. You just need the tools to do it in one place.

The Suite replaces the stack of disconnected subscriptions most owners bleed money on every month, and you get onboarding and ongoing support from my team. You are not handed a login and left alone.

  • CRM and full contact database
  • Email and SMS campaigns
  • Funnels and landing pages
  • Forms and lead capture
  • Calendar and automated booking
  • Sales pipelines
  • Reviews and reputation management
  • Social scheduling
  • Workflow automation and follow-up
  • AI-powered marketing tools
Start my 14 free days →
02 — I need someone to build it

DNA Growth Engine

$1,000/month

Here's the honest truth: most people who buy software never build the system. Life gets loud. The account sits there. Nothing changes.

So this is the version where we build the machine and run the ads that fill it. Software plus infrastructure plus lead generation, one monthly number.

  • Funnels and landing pages built and connected
  • CRM infrastructure and database organization
  • Follow-up sequences written and turned on
  • Pipelines, calendars and booking automated
  • Automation workflows
  • Review and reputation systems
  • Paid advertising managed for you
  • The DNA Marketing Suite included

Ad spend is paid directly to the advertising platforms and is separate from the $1,000/month service fee.

Ruth Dorsainville-Hulse speaking on stage to a large audience
03 — Work on the business with Ruth

The Visible Business Intensive

$5,000 — six weeks

Marketing is not always the leak. It's just the leak you can see.

An outdated offer. Weak margins. No financial visibility. A sales process living in someone's head. A founder doing everything. So we don't just look at marketing. We look at the business.

Ruth Dorsainville-Hulse coaching a client one to one
01

Diagnose

Where are the leaks? Where is money leaving the business?

02

Legal & Structure

The foundation most owners skip until it hurts them.

03

The Numbers

Margins, acquisition cost, cash flow. CFO thinking for non-accountants.

04

Innovation

Your offer, your positioning, why you are the obvious choice.

05

Marketing

Get found. Get noticed. Get trusted. Get chosen.

06

The Sales Machine

Lead → conversation → client → advocate, on repeat.

07

Amplify

Can it grow without you sitting in every seat?

Not six weeks of notes

Four focused sprints. You pick the goals. You finish them.

Ruth Dorsainville-Hulse in a mindset coaching session with a client
The owner is part of the system

We start with mindset, then strategy.

Strategy doesn't matter if the person running the business isn't ready to execute it. I run my own company on these principles, and you see the thinking in real time.

Or take the year

The Business Operating System

$15,000/year

Your business doesn't need a one-time fix. The leaks move. Twelve months of continuity through the full framework, again and again.

  • Continued strategic coaching
  • Multiple business-growth cycles
  • Accountability and implementation
  • Marketing and sales strategy
  • Systems and infrastructure thinking
  • Leadership and productivity
  • Community and continuity all year
04 — I want the life, not just the revenue

The Ruth Dorsainville-Hulse Retreat

Application only

I took four years off after I sold my company. Bali. New Zealand. Singapore. Australia. Not because I was lucky, but because I built something that didn't need me standing over it.

No ballroom. No lanyards. We work on the business and the vision in the morning, then we live the life we're building toward.

Small group working at an open-air retreat villa overlooking the ocean

Vision

What do you want the next chapter to look like?

Business

What must change for the business to support that life?

Wealth

What does financial freedom actually mean to you?

Time

What would you do if your calendar belonged to you?

Relationships

Who do you want beside you when you get there?

Purpose

What are you ultimately building for?

Legacy

What should your success mean beyond yourself?

When
January–March 2027
Where
To be announced
Investment
Shared on application
In their own words

Client stories

Real owners, real seasons, real change. Hear it from the people we've walked with.

"The mindset work came first. The revenue followed, and it stayed."

Tammy Leigh Robinson
Client story · Coaching client

"I have never worked with someone who not only helped with your business but with your mindset, which is 80% of what injured my success."

Reginal Lyerly
Consultant · DEI Specialist

"Ruth helped me and my clients systematize our process and increase proficiency by 50%."

Merrique Richard
Client story · Marketing & systems client
Still not sure?

Start with your free online reputation assessment.

Two minutes. It shows where your business is invisible online and where the leaks are. No call. No card. Nothing to sit through.

Build the business. Then build the life around it.